N Tej Bharath
Mission Director
MEPMA
Andhra Pradesh’s urban poverty mission reads like a single, interlinked story led by Mission for Elimination of Poverty in Municipal Areas (MEPMA). It starts with trust and capital. Through the SHG Bank Linkage Scheme, women who once borrowed at punishing rates now access formal credit at scale, the state holds nearly a third of India’s share with ~99.5% recovery, turning credit into confidence and enterprise.
That capital flows into SHG-led Enterprises & Urban Job Creation, where 31,637 new livelihood units take shape, 9,183 members gain “walk-to-work” placements and 143,173 entrepreneurs formalise via MSME registration. This is the “One Family, One Entrepreneur” vision made visible.
Skills and markets then snap into place. Empowering Urban SHGs via Skill Development & Gig Economy equips 12,523 SHG family members with 60-hour NSDC-RPL training and sector skill certification, followed by digital onboarding to platforms, an assembly line from training to transactions. Its sister chapter, Empowering Urban SHGs Through Gig Economy Integration, operationalises the same idea statewide with Home Triangle — uniforms, IDs, three-month subscription support — so certified electricians, plumbers, beauticians and more can earn in their own neighbourhoods.
Markets also move online. To keep ambition burning, Best Entrepreneurs (Prerana Sakhis) spotlights four star performers per district with EDP, exposure visits and up to ₹50,000 support.
The story widens beyond SHGs to those who make our streets work. Street Vendors Management Programme (PM SVANidhi) formalises livelihoods with CoVs, ID cards, vending markets and affordable working-capital ladders — ₹10,000 to ₹20,000 to ₹50,000 — propelling Andhra Pradesh to national leadership (≈30% of India, ~95% recovery).
Finally, dignity meets shelter. NIVASAM (Shelter for Urban Homeless) modernises SUH with real-time dashboards, CCTV-enabled oversight, grievance redressal and tighter NGO–ULB coordination — making every bed count, every night.
The outcome is not a set of schemes but an urban livelihood ecosystem where a woman can access credit, learn, certify, sell offline and online.